Mykhailo Zborovsky: When The Industry Becomes a Culture, Not Just a Business

Can gambling be not only a source of profit, but also a responsible cultural practice that preserves the dignity and safety of the player? This question affects not only business interests, but also deep social concerns about the risks of addiction, aggressive marketing and ethical boundaries of stimulation. Legalization in itself does not solve the essence of the problem. This requires a system that transforms gambling from a wild zone into a controlled, safe practice with clear rules, self-control tools and support.

It is in this area that Mykhailo Zborovsky, an expert in the strategic development of iGaming products, calls for rethinking the role of the gambling industry. Not as a quick-money mechanism, but as a socially responsible environment, where trust, transparency and respect for the player become the new standard, not a marketing slogan.

Why Legalization Does Not Save Without a Responsible Culture

The legalization of gambling is often perceived as a universal security tool. The state sets the rules, operators follow them, and risks supposedly automatically decrease. However, Mykhailo Zborovsky draws attention to a deeper problem. Legalization creates a framework, but does not form a behavioral culture, namely, it determines the level of risk for the player and the stability of the market.

Even in countries with clear regulation (Canada, Great Britain, Finland), formal requirements would not save the market if operators did not move from “permitted by law” to the “ethically justified and safe for humans” model. In materials mentioning Cosmobet, such changes are described as part of a broader process of market transformation. Therefore, it is emphasized that the problem is not the absence of laws, but the absence of industrial practice.

A case in the UK is illustrative, where the regulator fined SkyBet for sending personalized offers to users who had already activated self-exclusion. Legally, the company acted within the formal rules, but in fact violated the ethical boundaries of interaction with vulnerable people. This is a clear signal not only for the operator, but also for regulators. Responsibility standards should not be declarative, but ones that work in real interaction scenarios.

Without behavioral restrictions, without psychological support, without educational programs, without real self-control mechanisms, even the most transparent law does not prevent excessive risks. An operator that works according to the letter of the law can remain completely unmanageable in the sphere of influencing human decisions. That is why Mykhailo Zborovsky emphasizes that a responsible culture is not an addition to regulation, but its basis, since regulation does not keep up with behavioral scenarios, technological innovations and marketing tools.

It is this difference between what is allowed and what is right that determines whether the industry will become a culture of responsible gaming or remain a business that fights for short-term profits without long-term stability.

How Markets Shape a Safe Gambling Model

A key trend of the last decade is that states and operators do not simply regulate gambling, but build holistic security models that combine legislation, ethical standards, digital tools and user education. Mykhailo Zborovsky draws attention to the fact that these are precisely the elements that turn the industry into a cultural practice, not just a business.

• Behavioral and financial limits built into the product. In most regulated markets, the user can independently set time and financial limits. This reduces impulsive decisions and shifts responsibility from external prohibitions to an internal understanding of their own limits;
• Self-exclusion programs. Mechanisms for temporary blocking of access create an environment where the user can independently control the intensity of interaction;
• Transparency of algorithms and communications. It is required that the chances of winning and game mechanics are clearly explained; principles of content personalization are disclosed; avoid communications that may affect vulnerable users;
• Algorithms for early detection of risky behavior;
• Educational initiatives and psychological support. Information platforms, consultations and financial literacy tools create an environment where a person understands risks before they become a problem;
• Environmental design that reduces impulsivity. This includes interfaces without aggressive triggers, balanced visual language and risk warnings. In materials analyzing the Ukrainian market, mentions of Cosmobet often refer to precisely such approaches. Not in an advertising sense, but in the context of a discussion about UX standards for responsible gaming;
• A systemic approach to responsibility.

A safe gambling model is formed where the market combines regulation with ethics, technology with humanity, and business logic with understanding user behavior. This is the transformation that Mykhailo Zborovsky talks about. The industry ceases to be just a business and becomes a culture of responsible interaction.

Responsible Interaction As a New Industry Ethic

Responsible interaction between the operator and the player has become not just a desirable practice, but a central ethical imperative of the modern gambling industry. Legalization has opened access to a transparent market, but only responsible interaction builds trust, stability and a culture of play, where a person is not considered an object of consumption, but as an equal participant with rights, control tools and support. The ethics of a responsible brand implies respect for the user's choice: transparency of chances and risks, honest game mechanics, discreet marketing and accessible self-control tools. In a market where different operators operate, including Cosmobet, such approaches are gradually becoming the norm. This is the true new industry ethic.

In conclusion, Mykhailo Zborovsky emphasizes that responsible interaction is a key marker of the maturity of the gambling market, shifting the focus from a purely economic result to the quality of the experience and long-term public trust. An industry that chooses such ethics builds not only a business, but an environment where excitement is not a threat, but a conscious and safe choice.